Phuong Uyen Tran
For Phuong Uyen Tran's latest contributions to VietnamTimes, see below:
Life Is Difficult: Thanh Quy Tran's nightmare childhood in orphanage
"Despite the cool temperature, they dumped him in a pen wearing just a pair of shorts, a sleeveless T-shirt, and a pair of slippers.", Phuong Uyen Tran wrote about the punishment her father had received at the orphanage when he was small.
2008 - the booming year of Tan Hiep Phat
Back in 2008 THP was the biggest advertiser in Vietnam. Tan Hiep Phat was everywhere: on billboards, on TV, in magazines, and all over social media. The new jingle was so popular that children were soon singing it in the playground.
Phuong Uyen Tran's father and mother harmonious traits: Yin and Yang building Tan Hiep Phat's success
While Mr. Thanh Quy Tran is an extremely logical person who has visionary, full of ideas and always eager to experiment, Mrs. Nu Thi Pham is equally intelligent and a great salesperson. They are yin and yang to each other.
Tan Hiep Phat's viewpoints on the edges of local companies over multinationals
With Tan Hiep Phat, local businesses, which are far more likely to interpret the research correctly, have advantages over multinationals in leveraging customer insight.
Tan Hiep Phat's high goals and ambition to out-compete multinationals
"Our goal is to become one of the leading food and beverage companies in Asia while catering for global consumers", Mr. Thanh Quy Tran said as he established high goals for the company and made it clear he intended to out-compete the multinationals.
Thanh Quy Tran's tough childhood and early years into business
Thanh's troubles at the orphanage made him resilient and taught him to overcome obstacles, including how to of a bad situation. His time at the police station during adulthood also failed to deter his business ambitions.
Branding helps shape Tan Hiep Phat's future business
"The key, as ever with any great brand, is product positioning. In Vietnam, Tan Hiep Phat had a head start because tea is an essential part of the country's national identity", Phuong Uyen Tran wrote about Tan Hiep Phat's key brand strategy.
Mutually Beneficial Partnerships, one of Tan Hiep Phat's core development criteria
With Tan Hiep Phat, multinationals have been welcomed and done much to boost the economy, as economies benefit from having companies of all different sizes and from the interactions between them, Phuong Uyen Tran shared.
With Tan Hiep Phat, location defines the success of a product
"Creating a successful product hinges on understanding the place comes from or is being so to, particularly in the FMCG sector", Tan Hiep Phat's Deputy CEO Phuong Uyen Tran shares.
Tan Hiep Phat is open to any company promoting its future vision
Economies benefit from having companies of all different sizes and from the interactions between them are worth-embracing, along with the virtues of local business.
Sharing experience, the key factor for THP Group's development
From Tan Hiep Phat's perspective, sharing their experience with aspiring entrepreneurs helps achieve one of THP’s strategic goals to benefit the local community and country as well as the bottom line.
Phuong Uyen Tran's mother idea behind Zero Degree Green Tea
"Her solution was to apply the personal touch. She always remembered her customers' names. No sound is sweeter to most people", Phuong talked about her mother's contribution behind THP's Zero Green Tea.
With Tan Hiep Phat, nothing is impossible - Phuong Uyen Tran
Embracing change can be terrifying, but the leaders of Tan Hiep Phat believe there is nothing to fear. They have incorporated this belief into the company's core values.
Tan Hiep Phat's promotion campaign
"As a product is being readied for launch, the third "P"—promotion—kicks in. It is no good having a great product if nobody knows about it", Phuong shares her business perspective in her post.
How CEO Tran Quy Thanh helps attain initial success for Tan Hiep Phat
With his decision, Mr. Tran Quy Thanh entered Tan Hiep Phat to become the first company in Southeast Asia to invest in PET bottles made of polyethylene terephthalate and aseptic technology.
Meaningful life lessons behind fatherhood's rigorous education
Phuong Uyen Tran, Tan Hiep Phat Group Deputy CEO, remembered his father's viewpoint on bringing up children and how she learned from the way her father did to lead one of the largest business in Vietnam.
Phuong Uyen Tran's eye-opening study time in Singapore
Phuong Uyen Tran's studying time in Singapore was a truly eye-opening opportunity for her. The time, for Phuong, was challenging but exciting and rewarding, when she could well apply her father's advices in reality.
Phuong Uyen Tran's father - her great source of support during hard times
Phuong Uyen Tran's father, Mr. Thanh Quy Tran has always been her idol, her confidant and a great source of support to turn to during difficult times, especially as her family has been going through strain and loss in recent years.
Elements highlighting THP's culture and to bring social benefits
"At THP, we do not mind if staff members take our training and leave, because that benefits society, too.", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
The key requirement for sustaining a business from one generation to the next
"Responsibility is one of the key requirements for sustaining a business from one generation to the next.", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.