Core Values Constitute A Beverage Giant

Core Values Constitute A Beverage Giant

While known as a family corporation, Tan Hiep Phat always evaluates individuals by their core values, not by their closeness.
Tan Hiep Phat's centennial vision: Dive in Challenges to Assess Independent Viability

Tan Hiep Phat's centennial vision: Dive in Challenges to Assess Independent Viability

Growing up with Tan Hiep Phat, Phuong Uyen Tran, the group's Deputy CEO, is passionate about her parents' lifelong legacy. To build a business that can last for more than 100 years, Phuong and the next generations of leaders choose to uphold independence and transparency and set up a system that can operate smoothly, transparently, and professionally without having to depend on any individual.
Swiss Ultra 2022 Winner - Tan Hiep Phat's Brand Ambassador

Swiss Ultra 2022 Winner - Tan Hiep Phat's Brand Ambassador

Stepping to the podium to receive SwissUltra award, runner Thanh Vu wore a shirt with Number 1 logo. As Number 1 Energy Drink's brand ambassador, Thanh Vu is the proof that anyone can achieve their dreams, regardless of genders or nationality.
Tan Hiep Phat's Cooperate Culture: Every Manager is a Teacher

Tan Hiep Phat's Cooperate Culture: Every Manager is a Teacher

Tan Hiep Phat, a leading beverage company in Vietnam, upholds a principle: Managers must train and teach their subordinates. Tan Hiep Phat considers Vietnamese Teachers' Day (November 20) an occasion to express gratitude for managers, including Thanh Quy Tran and Nu Nhi Tran, the company's founders.
Tan Hiep Phat Accelerates Digitalization in the Suppply Chain

Tan Hiep Phat Accelerates Digitalization in the Suppply Chain

The CEO of Tan Hiep Phat Beverage Group (THP) Tran Qui Thanh has an ambitious plan to reach US $1 billion with a super platform to digitize commerce.
These Burning Summer Days

These Burning Summer Days

"Rice of our village/ Bears the July storms/ Bears the March rains/ Farmers' sweat pour/ During hot June noons/ The field is as hot as boiling water/ Hot enough to cook paradise fish/ Even crabs have to crawl to the shore/ Yet my mother walk down to plant the seeds." Tran Dang Khoa's poem, which embodies the extreme heat of summer, reminds those who have experienced those bittersweet days of the taste of their hometown's river soil, dip them in the village pond scented by blooming lotuses of a plenary childhood.
Tan Hiep Phat People: Hold Strong Beliefs To Face Continuous Challenges

Tan Hiep Phat People: Hold Strong Beliefs To Face Continuous Challenges

International developments have washed away the optimistic expectations for 2022. Phuong Hiep Phat's Deputy CEO, that the staff's continuous learning and strong belief in the company will push Tan Phat forward despite the current situation.
Morning Tea Guide: Seven Teas to Start a Day with Energy Boost

Morning Tea Guide: Seven Teas to Start a Day with Energy Boost

Coffee is often chosen for breakfast, yet tea has been proved as a natural, efficient, and tasty way to get your day started off on the right foot.
Tan Hiep Phat's CEO Tips on How to Run the Business Effectively

Tan Hiep Phat's CEO Tips on How to Run the Business Effectively

Fobes businesswoman, CEO Uyen's worldview has merged globalization with localization, drawing on both her international education and her experience working for the multinational firm founded by her parents. As East joins West in the world of business and Asian multinationals continue to rise, her wisdom and insights will guide us ahead.
Deputy CEO Phuong Uyen Tran on the Importance of Innovative Digital Transformation

Deputy CEO Phuong Uyen Tran on the Importance of Innovative Digital Transformation

Tan Hiep Phat's Deputy CEO said innovation needs attention from both leaders and employees to drive a business to success.
How to Lead Multi-national Business Through Hardships: Advice from Phuong Uyen Tran

How to Lead Multi-national Business Through Hardships: Advice from Phuong Uyen Tran

"Many businesses experience difficulties when they do not start small and slowly build to greater heights," says the businesswoman.
The Formula for Business Success - Customers Satisfaction: CEO Phuong Uyen Tran

The Formula for Business Success - Customers Satisfaction: CEO Phuong Uyen Tran

CEO Phuong Uyen Tran provided her insights on the importance of customer happiness to a company's success. "It's no secret", according to Phuong, "in order for a business to succeed, the people who buy your product or service must be satisfied".
Battling Sexism in Workplace: Phuong Uyen Tran's Advice for Young Generations

Battling Sexism in Workplace: Phuong Uyen Tran's Advice for Young Generations

Across the world, women are gaining the opportunity to pursue their dreams. However, sexism is still a barrier. Tan Hiep Phat Deputy CEO Phuong Uyen Tran shares her experience and advice to cope with gender issues in the office.
Phuong Uyen Tran's Keys to Run Successful Family Business

Phuong Uyen Tran's Keys to Run Successful Family Business

In Phuong Uyen Tran's viewpoint, relationships among members are the most important when running a family business.
Tan Hiep Phat Deputy CEO Phuong Uyen Tran: Keys to Success in Business

Tan Hiep Phat Deputy CEO Phuong Uyen Tran: Keys to Success in Business

The businesswoman shares her viewpoint on key factors that lead a business through storms to earn success.
Phuong Uyen Tran: The Untold Stories of 100 Days On-site Fights Against Covid-19

Phuong Uyen Tran: The Untold Stories of 100 Days On-site Fights Against Covid-19

Tan Hiep Phat Deputy General Director Phuong Uyen Tran opened up for the first time about to ups and downs as her company adapted to the three-on-the-spot model.
EGCG in Zero Degree Green Tea for a Cooling Treat

EGCG in Zero Degree Green Tea for a Cooling Treat

The delicious drink not only provides vitamin C to strengthen the immune system in the current "normal state", Zero Degree Green Tea is abundant in EGCG, which helps young people to release stress after a difficult year.
Herbal Teas Considered Many Benefits for Health and Beauty

Herbal Teas Considered Many Benefits for Health and Beauty

The benefits of herbal tea have been known through old remedies. Herbal teas have been used for centuries both as a tasty drink and as important remedies.
Phuong Uyen Tran: Heiress, Leader, and Busiest Woman in Vietnam

Phuong Uyen Tran: Heiress, Leader, and Busiest Woman in Vietnam

Phuong recalled that the days when she had to wake up at 5 am to work with “her boss”, Dr. Thanh. She used to have lunch around 2-3 pm and sometimes had dinner at the midnight. There were times when they worked till 2 am.
Dr. Thanh Herbal Tea: Beverage Provides a Refreshing Cool Feeling

Dr. Thanh Herbal Tea: Beverage Provides a Refreshing Cool Feeling

Tan Hiep Phat sells more than 50,000 boxes of Dr. Thanh Herbal Tea per year, three times higher than expected.
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